SBU 457 - Marketing Research (Business)

3 Credit(s)

An Introduction to research concepts and methods in Marketing, helping in arrive at data driven decision making. Specifically, the course will focus on the following topics: stages in the empirical research process, survey research methods, questionnaire construction, an analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis and elementary statistical applications.

When Offered: Spring semester, even-numbered years.
Prerequisite(s): SBU 220 and SMA 129.