SBU 535 - Strat Marketing & Sustainability (Business)

3 Credit(s)

Designed to enhance one’s knowledge and understanding of the major issues, current trends, and best practices in marketing strategy and sustainability in business. To become the customer’s choice and prosper, a firm must understand and be able to apply the principles of marketing in developing sound strategic marketing decisions across all areas of marketing operations. The focus will be on the business unit and its network of customer, channel, and partner relationships.

When Offered: Master’s sessions 2 and 6.