SCA 600 - Integrated Marketing Campaigns (Communication)

3 Credit(s)

This advanced course guides students through the end-to-end development of a cohesive Integrated Marketing Communication (IMC) campaign. Students will synthesize research, creative strategy, and channel planning to solve complex organizational challenges, ensuring message consistency across advertising, PR, and digital platforms. The course culminates in a professional-grade campaign proposal that demonstrates proficiency in audience segmentation, budget allocation, and performance measurement.

When Offered: Master’s session 6.