SCA 520 - PR & Social Media Management (Communication)

3 Credit(s)

This course explores the strategic synergy between modern public relations and social media management to build and sustain organizational reputation. Students will examine the shift from traditional mass media to digital-first engagement and learn to craft compelling narratives across “earned” and “shared” media channels. Key topics include influencer management, social listening, digital storytelling, artificial intelligence (AI), and analytics to align social strategies with broader business objectives.

When Offered: Master’s session 4.