SCA 549 - Crisis and Risk Communication (Communication)

3 Credit(s)

This course prepares leaders to navigate organizational volatility through rapid, ethical, and strategic communication. Using real-world case studies and academic research, students will learn to assess reputational risks before they escalate and develop comprehensive crisis management plans for diverse stakeholders. The curriculum emphasizes the psychology of panic, media relations under pressure, and the critical role of transparency in preserving brand integrity and trust during high-stakes situations.

When Offered: Master’s session 5.