SCA 325 - Business Communication (Communication)

3 Credit(s)

Study of fundamental principles and contemporary practices for communicating to a corporation’s stakeholders. Examination of the role of communication in coordinating internal and external messaging aligned with the corporate mission. Extensive development of writing, designing, and publishing communication documents to analyze a corporation’s communication strategy.

When Offered: Fall and spring semesters, odd-numbered years; OBC sessions 1 and 3.
Writing Intensive course.