2019-2020 University Catalog 
    
    Mar 28, 2024  
2019-2020 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

SBU 220 - Marketing (Business)

3 Credit(s)

Management problem-solving approaches of marketing. Basic marketing functions including product/service planning, distribution activities, location, logistics, promotion strategies, sales, e-commerce, advertising, and pricing techniques. Technological tools. Ethical ramifications. Cases and simulations supplement material. Fall semester and ADP session 1.



Add to Portfolio (opens a new window)