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Apr 23, 2024
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SBU 315 - International Marketing (Business)3 Credit(s)
Global marketing management analysis, sources of information, decision-making. Emphasis on learning and adapting to cultural areas and issues. International marketing functions: product, including development strategies; distribution considerations; promotion, including advertising activities; pricing concerns. Spring semester, even-numbered years. Juniors or seniors only. Satisfies the Global Perspectives requirement of the Liberal Arts Curriculum.
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