SBU 510 - Intro to New Venture Development (Business)

3 Credit(s)

This course provides an introduction and overview of the fundamentals of entrepreneurship and business model innovation. Bringing together the disciplines of marketing, finance, product development, and management, it presents an integrative perspective into the process of starting a new business or identifying opportunities to expand an existing business. The course is the platform upon which to build further studies in the development of business strategy. Master’s session 4 (and 5 in odd-numbered years).