SBU 550 - SB: Revenue Generation & Publicity (Business)

3 Credit(s)

An examination of the knowledge and skills required for the effective implementation of communication and public relations, advertising, branding, consumer behavior, ticketing, pricing, market research, targeting, positioning, sponsorships and sales techniques, licensing, community relations, and fundraising. Effective leadership application is included in best practices of such areas as retail, e-commerce, and global sports. Master’s session 1.