SBU 320 - Advanced Marketing Seminar (Business)

3 Credit(s)

Practical advanced exposure to problems and situations within marketing management. Includes coverage of the key marketing functions. Case material, hands-on experience, and simulation supplement the lecture and discussion format. Marketing on the Internet, high-tech applications, and ethical considerations are discussed. Prerequisite: SBU 220. Pre/Corequisite: SBU 204. Spring semester and ADP session 3.