SBU 220 - Principles of Marketing (Business)

3 Credit(s)

Management problem-solving approaches of marketing. Basic marketing functions including product/service planning, distribution activities, location, logistics, promotion strategies, sales, e-commerce, advertising, and pricing techniques. Technological tools. Ethical ramifications. Cases and simulations supplement material.

 Credits: 3.

 When Offered: Fall semester and OBC session 1.