SBU 315 - International Marketing (Business)

3 Credit(s)

Global marketing management analysis, sources of information, decision-making. Emphasis on learning and adapting to cultural areas and issues. International marketing functions: product, including development strategies; distribution considerations; promotion, including advertising activities; pricing concerns.    

 Credits: 3.

 When Offered: Spring semester, even-numbered years.

 Prerequisite: Juniors or seniors only.

 Liberal Arts Curriculum: Satisfies the Global Perspectives requirement.