SCA 395 - Crisis Management in Public Rel’ns (Communication)

3 Credit(s)

Through the use of case study, students conduct a detailed examination of a communication department, including function, staff, and resources; the use of public relations as a positioning and branding strategy to respond effectively during a crisis situation; and the use of mobile technologies to enhance and moderate the processes.

Credits: 3.

When Offered: Spring semester. 

Fee.