2023-2024 University Catalog 
    Jul 18, 2024  
2023-2024 University Catalog

Sports Management, B.S.B.A.

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  • Paul Mahady, Ph.D. 

Learning Objectives: Sports Management

After graduating with a BSBA degree with a major in Sports Management from the School of Business at Seton Hill University, students should be able to demonstrate the following:

  1. Critically thinking and application of critical thinking to solve problems.
  2. Ability to apply and integrate theoretical knowledge from the discipline into real life applications.
  3. Ability to communicate effectively - written and oral presentation.
  4. Ability to effectively use IT skills in information systems, statistical software, application in spreadsheets, and data visualizations.
  5. Ability to identify ethical issues in the decision-making process and solve problems ethically.
  6. Ability to recognize when change is needed, and lead change to reach sustainable outcomes. 
  7. Ability to lead with a global perspective, and instill leadership that values diversity and inclusiveness.
  8. Basic knowledge of accounting, management, marketing, finance, economics, and human resource management.
  9. Basic understanding of the impact sport has in society and the professional skills needed to lead in the future of the industry.
  10. An understanding of sport as a microcosm of the larger society in the context of culture and societal based global and psychosocial experience.
  11. Basic understanding of the appropriate leadership skills needed for a professional sports management professional.

  12. Basic knowledge of the financial issues related with sports franchise operations and the planning and implementation of sports events. 

  13. Basic understanding of the communication (both written and oral) need of a sport professional, with a particular focus on the marketing aspects of the players, franchise and sports events.

All candidates for the Bachelor of Science in Business Administration degree in Sports Management must complete the Liberal Arts Curriculum requirements, the capstone assessment requirement, and the required courses for the major and develop competency in written and verbal business communication skills.

The capstone assessment includes successful completion of a showcase portfolio. Students are required to present how their professional identity is solidified by study in the liberal arts.

A minimum of 120 credits is required.



Sports Management Curriculum

Bachelor of Science in Business Administration

Total credits: 78

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