2022-2023 University Catalog 
    Oct 02, 2023  
2022-2023 University Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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  • Catherine Giunta, Ph.D.
  • Ying Ying Li, M.M.S.


Learning Objectives:  Marketing

After graduating with a BSBA degree with a major in Marketing from the School of Business at Seton Hill University, students should be able to demonstrate the following: 


  1. Critically thinking and application of critical thinking to solve problems.
  2. Ability to apply and integrate theoretical knowledge from the discipline into real life applications.
  3. Ability to communicate effectively - written and oral presentation.
  4. Ability to effectively use IT skills in information systems, statistical software, application in spreadsheets, and data visualizations.
  5. Ability to identify ethical issues in the decision-making process and solve problems ethically.
  6. Ability to recognize when change is needed, and lead change to reach sustainable outcomes. 
  7. Ability to lead with a global perspective, and instill leadership that values diversity and inclusiveness.
  8. Basic knowledge of accounting, management, marketing, finance, economics, and human resource management.
  9. Basic understanding of general marketing concepts and major trends and changes in marketing.
  10. Insight in consumer and market behavior, with a practical focus on real-world applications for business environments.
  11. A strong conceptual and practical understanding of marketing research, and the abilities to conduct qualitative and quantitative analyses of the consumer market.
  12. A comprehensive understanding of marketing strategy, with a focus on situation analysis, problem solving, and decision-making.


All candidates for the Bachelor of Science in Business Administration degree in Marketing must complete the Liberal Arts Curriculum requirements, the capstone assessment requirement, and the required courses for the major and develop competency in written and verbal business communication skills.
The capstone assessment includes successful completion of a showcase portfolio. Students are required to present how their professional identity is solidified by study in the liberal arts.

A minimum of 120 credits is required.


Marketing BSBA - Curriculum

Bachelor of Science in Business Administration

Total credits: 78

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